Empowering Responsible AI-Related change, with expert coaching and change management

Our ‘Why’

We believe that the transformative power of AI should result in a more equal society. 

We empower leaders to make confident decisions about the impact of Artificial Intelligence and the world of possibilities it opens up to you.

Organisations who stand to benefit the most may have the least capacity to think innovatively about deploying AI responsibly. Many not-for-profit organisations need to respond to the impact of other people's use of AI technologies on the communities they serve.

Our mission is to empower schools, not-for-profits and SMEs to understand the holistic implications of the AI revolution and put in place a culture that allows them to harness its full potential with confidence and responsibility, while responding to its risks.

As a social enterprise, our Articles of Association will drive us to invest the majority of our profits into supporting those organisations with the least capacity to make these changes, as we believe they are also the organisations that stand to benefit the most.

Let us shine a light on your AI opportunities and risks.

  • We work in partnership with you throughout your journey to AI Confidence.

    We have a range of workshops, leadership programmes and policy support that we can tailor to your not-for-profit, school or SME.

  • We combine decades of AI knowledge with change management expertise and a coaching-led approach guides you by the hand through the maze of implications, empowering your teams to work safely with AI, understand its consequences for your community, and use it to its maximum benefit.

    Founded by former Deputy Head of the British Government’s Office for Artificial Intelligence, Tim Cook, we have helped a number of organisations to embed responsible AI practices to bring about transformational change.

    Always driven by purpose over profit, we’ve coached schools, charities, leaders and small businesses through the rapid changes AI has brought to their world.

Our Services

  • AIConfident UK workshops for schools with Founder Tim Cook

    For Schools

    Let us take your school on a journey to AI Confidence. We equip school leaders with everything they need to take positive, confident decisions on the tricky subject of AI in education.

    We'll help you create cultures where staff are empowered to explore AI technologies while prioritising pedagogy, human agency and academic integrity. We'll also give them the confidence in AI required to develop the next generation of responsible AI users, ready for an AI enabled workplace. We'll also help you navigate the range of risks and harms that AI technologies present for your school community.

    We support individual schools through inset days and 1.5hr micro-courses that can be run after the school day.

    We also run AIConfident School Leaders Cohorts, providing ongoing, affordable support to school leaders over 5 months, helping you to deliver lasting change.

    Discover what your journey to being an AI Confident school looks like, via our Case Study from Buckswood School.

    Learn More

  • For Businesses and Not-for-Profits

    Let us take you on a journey to AI Confidence, where leaders understand the strategic implications of AI; you have a culture where teams perform co-intelligently with AI tools; And you have identified and prioritised your AI use cases. We'll support you all the way with expert, technology agnostic, balanced advice.

    We work 1-to-1 with organisations, taking you through this whole journey, or bespoke support with parts of if.

    We also run 1-to-many leadership cohorts, providing our leadership support at rates that are affordable for the smallest of organisations, while giving you access to the same journey to AI Confidence.

    Across both, our approach will always be to develop and empower your people to deliver lasting change. Our coaching-led approach means we will ask questions that will help you to help develop an approach to AI adoption that aligns with your values and goals.

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Our Clients

  • Independent Schools Association

  • Ark Curriculum Plus

  • On-Purpose

  • Help for Heroes

  • LVS Ascot

  • Buckswood School

  • AISL Harrow Schools

  • Liverpool City Region Combined Authority

  • National Lottery Community Fund

  • Dulwich Prep School

  • Melrose Education

  • EMG Marcom

  • "Thanks to the engaging and informative workshop delivered by AI Confident & Eastside People, our leadership team now feels more comfortable and well-prepared to embrace AI, and encourage responsible use. The session effectively demystified AI, providing us with a solid understanding of its fundamentals, potential use cases and risks. Our aim for the session was to collectively feel more comfortable with all aspects of AI, and it more than delivered on that aim. We left with a clear understanding of the next steps we need to take and empowered to champion AI applications within our teams while clearly understanding risk and the required governance. This workshop was instrumental in helping us feel more confident with AI and its applications, paving the way for future innovations."

    Jamie Walker, Help for Heroes

  • "AI Confident have been an asset through every level of our school since Tim led training for our staff in our January Inset day, running both whole staff lectures and workshops with smaller groups, which received overwhelmingly positive feedback. Tim returned to present assemblies to our pupils, run an online Q&A with our parents and lead discussions with our governors. With support from AIConfident, we have developed a whole school approach to the use of AI and hope to continue working with him in the future. Tim's background speaks for itself, his presentation skills are excellent, being able to engage the very confident users or AI and the not so, and his calm dementor makes him a welcoming and engaging individual."

    James McNaughton, Head of Digital Transformation, LVS Ascot

  • "The online and in-person AIConfident workshops have been a fantastic start to our AI journey at Ark Curriculum Plus. The delivery and tone for both sessions was spot on, and the AIConfident approach to use-case development really helped us consider the practicalities and challenges, offering a framework that deepened and challenged our thinking about how we might use AI in the organisation. The session was well-paced, giving us the opportunity to experiment in a structured way with generative AI and to focus on our specific team situations. The workshop pushed our thinking forward, helping us understand wider use cases and the risks involved. Tim's guidance was instrumental in breaking down individual cases, challenging us to focus first on the problems we wanted to solve, and then exploring whether or not AI was the appropriate solution to the problem. We left the sessions with actionable insights and a newfound confidence in harnessing AI responsibly and effectively"

    Liz Tyler, Ark Curriculum Plus

  • "Our work with AIConfident has rapidly taken us to a point where teachers and students are confident in the use of AI, with a clear understanding of its benefits. Through practical workshop sessions, Tim has not only instilled a deep understanding of the technology but has also emphasised the importance of using it responsibly. Tim's excellent support has set a benchmark for utilising generative AI effectively and ethically, paving the way for further educational innovation. We feel like we are at the start of an exciting journey."

    Michael Shaw, Academic Principal, Buckswood School

  • "Thank you for a truly inspiring course yesterday. I came away enthused and curious about the uses of AI and how I can lead our school in its use." "Hands down the best online course I've been on."

    Member of Independent Schools Association

  • "Hands down the best online course I've been on."

    Members of Independent Schools Association

  • “I was quite apprehensive about the session as I didn’t think I would like it, but I loved it.” It was super interesting, paced just right, easy to understand for someone who knew very little about AI or used it previously.”

    Employee of Liverpool City Region Combined Authoriy

Our Partnerships

Conversations on AI

Putting the human in the loop empowers your team to work alongside AI tools to make the most of their expertise. Doing so also helps overcome some fears that people have about AI replacing expertise or producing inaccurate content.