Your Journey to AI Confidence

Let us lead you on a journey to discovering the innovative potential of AI. Our journey equips your leadership and staff with AI-responsive strategies, skills for safe experimentation, responsible policies, and prioritised AI use cases.

Everyone is talking about AI technologies. They stand to change many aspects of the economy, and society. But for many leaders it’s hard to see through the hype to where the real opportunity or risks lie.

You need to work out what AI technologies mean for your strategy, your mission or your value proposition. But have no idea where to start

You want your team to develop a culture of safe, responsible innovation with AI technologies. But you want that to align with your social, ethical and environmental values.

You want to put in place the necessary governance to manage the new risks that AI technologies bring. But you want that to be proportionate, and stand the test of time.

And most of all you want to know which AI technologies and approaches are best suited to deliver the transformational change that you’re after.

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Our five-stage journey to AI Confidence

1. Strategic change

We get your strategy fit for the AI-era, and a leadership team equipped to take confident AI decisions

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2. Experiment Safely

Training for your team and managers, growing a culture that maximises innovation

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3. AI Policy and Governance

Helping you put in place robust, yet proportionate AI policy and governance, tailored to your values

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4. Prioritise your innovation

Matching your ambitions with the right AI approaches, giving you a set of prioritised AI use cases to kickstart your innovation

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5. Coaching to pilot your priority AI use cases

Once we’ve identified your priority use cases, we’ll give your team the coaching required to pilot your priority use cases

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We offer bespoke change management coaching, consultancy and workshops to guide your organisation on your change journey to understanding and evaluating AI.

We provide flexible, human-centric support that sparks the essential discussions to keep your organisation up to date and open to change.

If you aim to use AI to do more without compromising your values, AIConfident is the only consultancy that combines deep AI knowledge with a balanced, coaching-led approach to give your people the confidence to lead AI-enabled change.

AIConfident packages that are fit for organisations of all sizes

Big discounts for Charities and not-for—profits

Bespoke options available

Your journey to AI Confidence might include:
- A half- or full-day session combining our strategy session and ‘Experiment Safely’ training
- Coaching you through putting in place your AI policy
- A ½ day Innovation Prioritisation Workshop for some or all of your team
- 1-2-1 coaching to pilot your easiest use-cases
Package from £5,999+ VAT, significant discounts for not-for-profits
Your journey to AI confidence might look like:
- A bespoke half day strategy session with your senior leadership, board and/or trustees
- ‘Experiment Safely’ training for all your staff, communicating your policy and giving people what they need to use generative AI tools expertly and safely
- Coaching you through the development of your AI policy and other Governance implications
- Two ½ day Innovation Prioritisation Workshop for some or all of your team
- 1-2-1 coaching to pilot your easiest use-cases
Prices start from £9,999 +VAT, significant discounts available for not-for-profits
Your journey to AI confidence might look like:
- A series of bespoke strategy sessions with your senior leadership, board and/or trustees to set your AI strategy
- ‘Experiment Safely’ training for all your staff, communicating your policy and giving people what they need to use generative AI tools expertly and safely
- Coaching you through the development of your AI policy and other Governance implications
- Four ½ day Innovation Prioritisation Workshops for your key teams
- 1-2-1 coaching to pilot your easiest use-cases
Prices start from £19,999 +VAT, significant discounts available for not-for-profits
All of our training sessions and workshops can be delivered individually, with significant discounts for not-for-profits
Please enquire to find out more
Tim is available for keynote talks, panel sessions and other thought leadership engagement
Please enquire below
We are able to put our four steps to AI confidence together into a 4-module, 2hrs a month course for groups of leaders.
Enquire below

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Our Guiding Principles

We combine decades of AI knowledge; change management expertise and a coaching-led approach. We guide leaders of purpose-driven organisations—schools, small businesses, and charities—to use AI responsibly and mindfully, while also helping them understand and adapt to AI-related trends around them.

Our approach focuses on empowering your team with the knowledge and tools to lead lasting change, positioning your organization at the forefront of the AI revolution.
We bring the right set of questions and challenge to align your AI adoption with your organization's uniqueness, ensuring it shines through in your AI use cases.
Starting with your goals, we believe in a considered approach to AI use cases, whether adopting or not, to create an organization aligned with your vision.
Our ethos is to enhance people’s lives through AI, making us the right choice if you seek to supercharge your workforce, but perhaps not if your goal is solely workforce reduction.

What Our Clients Have to Say…

"The online and in-person AIConfident workshops have been a fantastic start to our AI journey at Ark Curriculum Plus. The delivery and tone for both sessions was spot on, and the AIConfident approach to use-case development really helped us consider the practicalities and challenges, offering a framework that deepened and challenged our thinking about how we might use AI in the organisation. The session was well-paced, giving us the opportunity to experiment in a structured way with generative AI and to focus on our specific team situations. The workshop pushed our thinking forward, helping us understand wider use cases and the risks involved. Tim's guidance was instrumental in breaking down individual cases, challenging us to focus first on the problems we wanted to solve, and then exploring whether or not AI was the appropriate solution to the problem. We left the sessions with actionable insights and a newfound confidence in harnessing AI responsibly and effectively"

Liz Tyler, Ark Curriculum Plus
"The AIConfident session that Tim delivered was absolutely brilliant. He balanced teaching us practical applications of generative AI with an insightful dive into the philosophical questions surrounding its ethics. The session was well tailored to our needs in the social impact sector, and colleagues were raving about how thought-provoking it was. Tim gave us practical tools for harnessing AI in our organisations, coupled with a deep understanding of ethics best practices.”

Ali Norrish, Programme Delivery Manager, OnPurpose
"We just concluded a highly insightful and rewarding training focused on the vast potential of AI. From mastering prompt engineering to exploring a wide range of AI tools, it’s clear that the possibilities are truly limitless. " Tim Cook provided a thoughtful discussion on the challenges and risks associated with AI, offering a balanced view of its potential. Participants left the session motivated, equipped with new perspectives on how AI can enhance both professional and personal spheres. "

"It was such a great session, learned loads. Thanks so much Tim Cook, you’re so good at demystifying things and answering all our question from the basic to the more indepth " "thanks so much for such a great session. We were all buzzing afterwards about the potential. Really exciting! "
Link Up London
Wildwood Ecology

We’ve embarked on our AI journey, with AIConfident! What made the session stand out was Tim’s approach—he created a space where everyone’s voice was heard, and the workshop was not just informative, but also fun and engaging!

One key takeaway: “Just because we can, doesn’t mean we should.” We dove deep into concerns like over-reliance on AI and the risk of losing essential skills, like bat sonogram analysis.

By the end of the workshop, we were experimenting, playing, and shaping our own AI policy—defining where AI could add value and where it might undermine the integrity of our work.
I highly recommend reaching out to Tim Cook and the team at AIConfident for guidance on your journey.
Help for Heroes

"Thanks to the engaging and informative workshop delivered by AI Confident & Eastside People, our leadership team now feels more comfortable and well-prepared to embrace AI, and encourage responsible use. The session effectively demystified AI, providing us with a solid understanding of its fundamentals, potential use cases and risks. Our aim for the session was to collectively feel more comfortable with all aspects of AI, and it more than delivered on that aim. We left with a clear understanding of the next steps we need to take and empowered to champion AI applications within our teams while clearly understanding risk and the required governance. This workshop was instrumental in helping us feel more confident with AI and its applications, paving the way for future innovations."